キーワード広告約款について

以下の日本語は『KEYWORD ADVERTISING TERMS AND CONDITIONS(英語)』の参考和訳(一部抜粋)となります。本ページと記述が矛盾する場合等は、『KEYWORD ADVERTISING TERMS AND CONDITIONS』の記載が優先して適用されます。

キーワード広告約款の抜粋

 

キーワード広告(Keyword Advertising)サービス (以下「キーワード広告」といいます)

申込者は、キーワード広告に会員登録すると、次の条件に同意したことになります。

申込者は、Alibaba.comが自社ソフトウェアその他の自動化ツールを使用して、Alibaba.comの指定に基づき関連製品の掲載情報を選択し、検索結果として表示することを認めます。申込者の製品が他の製品の掲載情報に優先して表示されるかどうかは、その表示順序を含め、広告に紐づく製品情報、Promotion Score、Alibaba.comウェブサイト・ユーザーの検索とユーザーの動作とが合致する度合い(推奨される検索その他適宜ターゲットが設定された広告などの場合)を総合的に考慮した上で、Alibaba.com キーワード広告システムにより自動的に決定されます。

サービス及び支払条件

(i) キーワード広告に利用できるパッケージの詳細及び支払われるべき料金は、Alibaba.comウェブサイトのSeller Channelその他随時指定されるURLにて公開されます。さらに、Alibaba.comは、申込者に適用されるキーワード広告の変更があれば、その裁量により、Alibaba.comウェブサイトにおける申込者のアカウントを通じ、これを申込者に通知することができます。

(ii) 申込者には、Alibaba.comウェブサイトのユーザーが広告に紐づく製品情報に反応した場合に限り、当該ユーザーによる広告に紐づく製品情報のクリック回数に基づき、料金が請求されます。

(iii) 申込者のキーワード広告アカウント残高不足により申込者がキーワードの入札を行えない場合、その広告に紐づく製品情報は、申込者のアカウントの金額が補充されるまで、Alibaba.comウェブサイトにおいて他の製品の掲載情報に優先して表示されない場合があります。

(iv) 申込者は、キーワード広告の利用を中止した時点の自己のキーワード広告アカウント残金につき、全部又は一部を問わず、返金を受ける権利を付与されません。

Alibaba.comの権利及び義務

(i) キーワード広告を提供するに際し、Alibaba.comは、(a) キーワード広告の申込みを拒絶し、(b) 随時、自己の単独の裁量により、キーワード広告に販促用の価格設定その他のインセンティブを実施することができます。

(ii) Alibaba.comは、Alibaba.comウェブサイトに掲載する申込者の会社概要関連事項につき、あらゆる意思決定を下す単独の権利及び裁量権を有します。これには、コンテンツに変更を加えることが含まれますが、これに限定されません。

(iii) Alibaba.comは、キーワード広告提供に関連して、申込者の会社名、会社概要、商標、商号、考案物、意匠又はロゴを使用する非独占的かつロイヤリティフリー[A5] の権利を有します。

(iv) Alibabaは、何らかの広告に紐づく製品情報が卑猥、わいせつ、若しくは虚偽にあたるか、誤解を生じさせるか、誹謗中傷若しくは違法にあたるか、第三者の知的財産権を侵害している場合、又は政府当局若しくは規制当局の要請若しくは要求を受けた場合、これを削除する権利を付与されます。上記の理由により Alibabaが申込者の広告に紐づく製品情報を削除した場合、その広告に紐づく製品情報につき申込者により支払われた料金はすべて、返金されません。

(v) Alibabaは、キーワード広告のある利用について、容認できない入札を構成するかどうか判断する権利を有し、広告に紐づく製品情報の削除、警告又はキーワード広告システム及び関連サービスを確実に継続させるために必要であるとみなすペナルティ等、自らが適切とみなす行為及び措置を講じることができます。

(vi) 申込者がキーワード広告のサービス料支払に同意した場合でも、Alibabaが当該サービスの提供を保証することになりません。申込者から提出された情報が本約款に定められる要件を遵守していない場合、Alibabaは、その不遵守の理由を明示するか、関連する入札キーワードを変更するよう申込者に提案します。

申込者の義務

(i) 申込者は、次の事項について責任を負います。

  1. (a) 選定すべきキーワードの決定及び広告ターゲットすべてに関する意思決定

  2. (b) 広告に紐づく製品情報の内容及びキーワード広告を介して宣伝する製品

  3. (c) 当該キーワードで勧誘し、広告に紐づく製品情報に記載される製品を販売する権利、ライセンス又は権限を申込者が有することを確認すること

(ii) 申込者は、本約款及び適用される法令の一切に従い、キーワード広告を利用するものとします。

サービスの修正及び休止

(i) Alibaba.comは、Alibaba.comウェブサイトに修正・改定後の本約款を掲載することにより、いつでも本約款を改定する権利を留保します。修正・改定後の本約款は、掲載された時点で直ちに効力を生じます。Alibaba.comが修正・改定後の本約款を掲載後、申込者がキーワード広告を引き続き利用した場合、修正・改定後の本約款を承諾したものとみなされます。

(ii) Alibaba.comは、キーワード広告又はこれに関連する機能若しくはアプリケーションの提供を自己の単独の裁量により、いつでも、一時的又は恒久的に変更し、アップグレードし、改変し、制限し、停止し、又は休止する権利を留保し、キーワード広告が恒久的に停止されるか、終了する場合、Alibaba.comは、その単独の裁量により、自らが判断する時期に、(a) 申込者のキーワード広告を、Alibaba.comが申込者への合理的な通知をもって単独の裁量により決定する変換比率及び条件にて、Alibaba.comが提供する別の付加価値サービスに変換するか、(b) Alibaba.comが保有する申込者のキーワード広告アカウントの記録に基づき、(適宜)通貨換算が必要な場合は、当該日にAlibaba.comが利用する為替レートにて、適用される銀行手数料又は料金を差し引いた上で、キーワード広告解除日現在の申込者のキーワード広告アカウント未使用額を返金します。

申込者の同意及び確約

申込者は、次の事項に同意し、これを確約します。

(i) キーワード広告への申込み又はその利用に応じ、虚偽、偽装、不正確、不完全、誤解を招く、詐欺的又は違法な情報をAlibaba.comに提出しないこと。

(ii) Alibaba.comの所有に帰属する各種ディレクトリ、データベース及び掲載情報のコピー、複製、悪用又は不正入手をしないこと。

(iii) ソフトウェア/ハードウェアシステム、データ又は個人情報を損なうか、これに干渉するか、これを妨害するか、これを盗用するコンピュータウィルス、その他の破壊装置/コードを使用せず、配布しないこと。

(iv) Alibaba.comが使用するコンピュータ/ネットワークへのアクセス権を獲得したり、これを企図したりせず、その他当該コンピュータ/ネットワークのインテグリティに損害を及ぼすおそれのある行為に関与しないこと。

(v) Alibaba.comウェブサイトにおいて、法令不遵守に該当する活動を営まないこと。

(vi) 直接であれ間接であれ、第三者の知的財産権を侵害する情報をAlibaba.comに提出又は提供しないこと。

申込者の表明、保証及び約定

(i) 申込者がキーワード広告の申込み及びその利用に応じてAlibaba.comに提出したあらゆる情報は、真正、正確、完全、適法かつ有効とします。

(ii) 申込者は、キーワード広告を利用中常に、本約款及びAlibaba.comウェブサイトに掲載される関連規則の一切に従うものとし、将来にわたり引き続きこれに従うものとします。

(iii) 申込者は、そのキーワード広告利用により、第三者の知的財産権及び財産所有権等、第三者の適法な権利を侵害してはなりません。

(iv) 申込者のキーワード広告利用は、適用される法域において適用される法令の一切を遵守しており、将来においても遵守します。

Alibaba.comの免責

申込者は、直接であるか間接であるかを問わず、自らのキーワード広告利用における本約款違反により生じるか、申込者のキーワード勧誘又は広告に紐づく製品情報における第三者の知的財産権侵害に起因又は関連して生じる損失、損害、訴訟、請求及び賠償金(全額補償条件に基づく訴訟費用を含みます。)の一切につき、Alibaba.com及びその関連会社並びにそれらの従業員、代理人及び代表者を補償し、免責することに同意するものとします。

Alibaba.com損害賠償責任の制限

キーワード広告は、「現状有姿」条件にて、申込者の選択に応じ、かつ、申込者の危険負担にて提供されるものであり、Alibaba.com、その関連会社又は関係会社のいずれも、キーワード広告の成果に関連して何らの保証も表明も行いません。

Alibaba.comが本約款に基づく責任を問われる場合、申込者は、責任賠償金の上限を1万人民元又は関連する取引通貨でのその相当額とすることに同意するものとします。

キーワードデータの利用

申込者は、申込者が入札したキーワードに関するデータをAlibaba.comがAlibaba.comのプライバシーポリシーに従い使用し、収集し、開示することを認め、その権限を付与するものとします。上記のデータ収集には、入札されたキーワードの自動抽出及び分析が含まれる場合があります。Alibaba.comは、入札されたすべてのキーワードに関する情報をサーバーに保存し、他のユーザーが利用するキーワード広告プラットフォームにおいて、当該キーワードを「人気キーワード」、「高コンバージョンキーワード」などのリストに使用する権利を付与されます。

サービスの終了

Alibaba.comは、次のいずれかの事由が生じた場合、直ちにキーワード広告を停止するか、終了する権利を付与されます。

(i) キーワード広告又は本約款の重要な条件の違反が生じた場合において、その書面による催告後30日以内に当該違反が是正されない場合。

(ii) 宣伝された広告に紐付づく製品情報に関し、入札されたキーワードが虚偽であるか、誤解を招くものであった場合。

(iii) キーワード広告が違法に使用されたか、申込者のキーワード広告利用に関し、申込者に不利な裁判所命令又は判決が有効に下されている場合。

(iv) 表示された広告に紐づく製品情報の内容が第三者の知的財産権を侵害している場合。

(v) 申込者が任意の破産手続又は債務超過、財産保全管理、清算若しくは債権者のための債務免除に関する任意の手続の対象となった場合。

(vi) 申込者が強制的な破産手続又は債務超過、財産保全管理、清算若しくは債権者のための債務免除に関する強制的な手続の対象となった場合において、その申立て又は手続が申請から30日以内に取り下げられない場合。

2018年4月1日

KEYWORD ADVERTISING TERMS AND CONDITIONS

Version: 1 April 2018

These terms and conditions (these "Terms") govern the Keyword Advertising services (“Keyword Advertising”) offered to you by Alibaba.com (as defined below) through the Alibaba.com’s international website (URL: http://www.alibaba.com, the “Alibaba.com Website”). BY CLICKING “AGREE” OR OTHERWISE ACCEPTING THESE TERMS OR BY SUBMITTING YOUR APPLICATION FOR OR CONTINUING WITH YOUR SUBSCRIPTION FOR THE Keyword Advertising SERVICE, YOU INDICATE YOUR AGREEMENT TO BE BOUND BY THESE TERMS AS MAY BE AMENDED FROM TIME TO TIME. If you are outside of India and Malaysia, you are contracting with Alibaba.com Singapore E-Commerce Private Limited under these Terms. If you are from India, you are contracting with Alibaba.com India E-Commerce Private Limited. If you are located in Malaysia, you are contracting with Alibaba Commerce Services (Malaysia) Sdn. Bhd. The contracting Alibaba entity shall be referred to as “Alibaba.com”.

DEFINITIONS

bid price”: means the price that you bid for each individual keyword in respect of the Promoted Information.

"keyword": letters, words, numbers, and symbols that are specified by you (as may be limited by the setting specifications of any Keyword Advertising software).

"Promoted Information" means all text, pictures, links, videos (if applicable), and other forms of information that are displayed using Alibaba.com Keyword Advertising, including the products or services included in the information and the content on the pages linked to such information.

Promotion Score”: is the correlation of the keyword bidded with the product promoted, taking into account the quality of product information, and may range from one to five stars.

1. ACCEPTANCE

You agree and accept that, in addition to these Terms, your application and use of Keyword Advertising is bound by any and all of the rules, polices, privacy policy and terms of use of Alibaba.com’s international website (URL: http://www.alibaba.com, the “Alibaba.com Website”) and the terms and conditions governing the Alibaba.com Gold Supplier membership (including without limitation the Alibaba.com Gold Supplier Services Agreement available on the Alibaba.com Website).

2. KEYWORD ADVERTISING SERVICE

Keyword Advertising is a Value Added Service that allows eligible Gold Suppliers to promote product listings on the Alibaba.com Website for Promoted Information to be listed in priority to other products on the Alibaba.com Website, or on specific portions of the Alibaba.com Website, with priority listing based on, inter alia: (i) the bid price for the keyword(s) associated with the promoted product(s); (ii) keyword(s) searched by the Alibaba.com Website users, (iii) the relevancy of product listing to the keyword searched; and (iv) the Promotion Score. You will be charged in accordance with clause 4(iv) of these Terms. Upon your successful subscription to Keyword Advertising, you agree that:

(a) you authorise Alibaba.com to utilize its software and other automated tools to select and display the relevant product listing search results designated by Alibaba.com. Whether your product listing will be displayed in priority to other product listings, including the display sequence will be automatically determined by the Alibaba.com Keyword Advertising system by comprehensively considering the Promoted Information, Promotion Score, the degree of matching between the Alibaba.com Website users' search by you and/or user behaviour (for cases such as recommended searches and other targeted advertisements as may be applicable), and

(b) you may log in to Alibaba.com to check your bidded keywords, statistical report(s) of the associated costs and number of clicks obtained on the keywords bidded and Promoted Information.

3. ELIGIBILITY

Your eligibility to sign up for Keyword Advertising is conditioned upon your fulfilment of all of the following conditions: (i) you are registered as a Gold Supplier on the Alibaba.com Website; and (ii) you have clicked and/or agreed to all the terms and conditions of these Terms.

4. SERVICE AND PAYMENT TERMS

(i) Details of the packages available for Keyword Advertising and the fees payable may be published on the Seller Channel of the Alibaba.com Website or such other URL(s) as may be designated from time to time. In addition, Alibaba.com may at its discretion, notify you through your account with the Alibaba.com Website of any changes to Keyword Advertising applicable to you.

(ii) Once you have successfully subscribed for a Keyword Advertising package, you will have a Keyword Advertising Fund Account and a Keyword Advertising Bonus Account (collectively, the “Keyword Advertising Accounts”). Your Keyword Advertising Fund Account will show the amount available for Keyword Advertising and your Keyword Advertising Bonus account will be credited with any bonus or incentive amounts awarded by Alibaba.com. Alibaba.com will deduct any fees you incur for Keyword Advertising from both your Keyword Advertising Accounts proportionately. You may also view your available balance in your Keyword Advertising Accounts at any time by logging in to your account with the Alibaba.com Website.

(iii) The available balance in your Keyword Advertising Accounts will be applied in accordance with the terms and conditions of Keyword Advertising then in force (i.e. if there are any changes to the terms and conditions of Keyword Advertising, any balance in your account which was credited prior to such changes will automatically be subject to the revised terms and conditions once they come into effect).

(iv) You be charged only when users of the Alibaba.com Website have interacted with the Promoted Information, based on the number of clicks on such Promoted Information by Alibaba.com Website users. Each click of  Promoted Information that is displayed on Alibaba.com and (or) relevant pages in the emails that Alibaba or its affiliates send to some Alibaba.com users will cause the system to automatically deduct the Keyword Advertising fees from your Keyword Advertising Accounts. The maximum amount of the Keyword Advertising fees deducted each time shall not exceed the bid price that you preset for the keywords. The relevant amount will be deducted directly from your Keyword Advertising Accounts. You will be able to include a cap (subject to any minimum amount required by Alibaba.com) on the maximum amount that may be deducted from your Keyword Advertising Accounts each day.

(vi) In the event you have insufficient balance in your Keyword Advertising Accounts to bid for keyword(s), the Promoted Information may not be displayed in priority to other product listing on the Alibaba.com Website until your account has been topped up, even if you have submitted bids for such keyword(s).

(vii) You shall not be entitled to refund all or any funds remaining in your Keyword Advertising Accounts upon the cessation of your use of Keyword Advertising.

(viii) Notwithstanding clause 4(vii), in the event that Keyword Advertising is permanently discontinued or terminated, Alibaba.com has the right at its sole discretion, decision and timing to: (a) covert your Keyword Advertising to another Value Added Service offered by Alibaba.com at such conversion rate and on such terms that Alibaba.com may at its sole discretion determine upon reasonable notice to you; or (b) refund any unused amounts in your Keyword Advertising Accounts as at the date of termination of Keyword Advertising based on the records of your Keyword Advertising Account held by Alibaba.com, at such exchange rate utilized by Alibaba.com as at the relevant date in the event of any currency conversion (if applicable), less any applicable bank fees or charges.

5. ALIBABA.COM RIGHTS AND OBLIGATIONS

(i) In providing Keyword Advertising, Alibaba.com shall have the right to (a) reject any application for Keyword Advertising, (b) conduct promotional pricing or conduct other incentives for Keyword Advertising at its sole discretion from time to time.

(ii) Alibaba.com shall have the sole right and discretion to make any and all decisions relating to all matters relating to your company profile on the Alibaba.com Website, including but not limited to making any changes to its contents.

(iii) Alibaba.com shall have the non-exclusive and royalty-free rights to use your company name, company profile, trade mark, trade name, device, design and/or logo in connection with the provision of Keyword Advertising.

(iv) Alibaba shall be entitled to take down any Promoted Information that is obscene, pornographic, false, misleading, defamatory, unlawful, or infringes on third parties’ intellectual property rights, or due to the request or demands from any governmental or regulatory authority. If your Promoted Information is taken down by Alibaba for the aforementioned reasons, all fees paid by you in respect of such Promoted Information will not be returned.

(v) Alibaba shall have the right to determine whether certain use of Keyword Advertising constitutes unacceptable bidding, and Alibaba may take any action and measures that it may deem fit, including taking down any Promoted Information, give warnings and/or impose penalties that it may consider necessary to ensure the continuity of the Keyword Advertising system and related services.

(vi) your agreement to pay the service fees for Keyword Advertising shall not guarantee that Alibaba will provide such services. If the information submitted by you does not comply with the requirements of relevant provisions of these Terms, Alibaba will specify the reasons for non-compliance, or suggest that you modify the relevant bidding keyword(s).

6. YOUR OBLIGATIONS

(i) You shall be solely responsible for:

 (a) all decisions on which keyword(s) to select and all advertising targeting decisions;

 (b) the contents of the Promoted Information and the product(s) promoted via Keyword Advertising;

 (c) ensuring that you have the right, license or relevant authority to bid for the relevant keyword(s) and sell the products listed in the Promoted Information.

(ii) You shall use Keyword Advertising in accordance with these Terms and in accordance with all applicable laws and regulations.

7. AMENDMENTS AND CESSATION

(i) Alibaba.com reserves the right to amend these Terms at any time by posting the amended and restated version on the Alibaba.com Website. The amended and restated Terms shall be effective immediately upon posting. After posting by Alibaba.com of the amended and restated Terms, your continued use of Keyword Advertising shall be deemed as your acceptance of the amended and restated Terms.

(ii) Alibaba.com reserves the right to temporarily or permanently change, upgrade, modify, limit, suspend, or cease the provision of Keyword Advertising or any of its related functionalities or applications at any time in its sole discretion, and in the case of any permanent discontinuation or termination of Keyword Advertising, clause 4(viii) in respect of refund of outstanding amounts in your Keyword Advertising Accounts shall apply.

8. ACKNOWLEDGEMENT AND UNDERTAKING

You agree and undertake that you will:

(i) not submit any untrue, falsified, incorrect, incomplete, misleading, fraudulent, or unlawful information to Alibaba.com pursuant to your application or use of Keyword Advertising;

(ii) not copy, reproduce, exploit or expropriate Alibaba.com's various proprietary directories, databases and listings;

(iii) not use or distribute any computer viruses or other destructive devices and codes that may harm, interfere with, intercept or expropriate any software or hardware system, data or personal information;

(iv) not gain or attempt to gain authorized access to the computer systems or networks used by Alibaba.com or engage in any other activities that may harm the integrity of such computer systems or networks;

(v) not carry on activities on Alibaba.com Website that are not in compliance with any laws and regulations;

(vi) not submit or provide any information to Alibaba.com that directly or indirectly infringe the intellectual property rights of any third party.

9. REPRESENTATIONS, WARRANTIES AND COVENANTS

You represent, warrant and covenant (as applicable) to Alibaba.com that each of the statement contained in this Clause 9 is true, accurate, complete and not misleading in all respects and will continue to be so until your cessation of use of Keyword Advertisings:

(i) you have fulfilled all of the conditions set forth in Clause 6;

(ii) any and all information you provided to Alibaba.com pursuant to your application for and use of Keyword Advertising is true, accurate, complete, lawful and valid;

(iii) you have and will continue to, at all times during your use of Keyword Advertising, abide by the Terms and all relevant rules published on the Alibaba.com Website;

(iv) you will not infringe the legitimate rights of any third parties, including but not limited to the intellectual property rights, property ownership right and any third parties pursuant to your use of Keyword Advertising; and

(v) your use of Keyword Advertising complies or will comply with any and all applicable laws and regulations in any applicable jurisdiction.

10. INDEMNIFICATION

You agree to indemnify Alibaba.com and its affiliates and their employees, agents and representatives and to hold them harmless, from any and all losses, damages, actions, claims and liabilities (including legal costs on a full indemnity basis) which may arise, directly or indirectly, from your breach of any of these Terms pursuant to your use of Keyword Advertising, and/or any third party claim or liability arising out of or related to you bidding for keyword(s) or Promoted Information in breach of any third party’s intellectual property rights. Alibaba.com reserves the right, at its own expense, to assume the exclusive defense and control of any matter otherwise subject to indemnification by you, in which event you shall cooperate with Alibaba.com in asserting any available defenses.

11. TAXES

You shall be responsible for and shall pay all Taxes due under these Terms and on all amounts payable hereunder.  Unless otherwise indicated, all amounts payable by you to Alibaba.com are exclusive of Taxes that may be levied by any jurisdiction. Taxes will be added to the amounts payable by you to Alibaba.com as applicable and as required by law such that the net amount actually received by Alibaba.com equals the full amount of the payment due hereunder. For greater certainty, Taxes will not be added to the amounts payable by you to Alibaba.com where you has provided Alibaba.com with evidence to Alibaba.com's satisfaction of a lawful and applicable exemption for such Taxes. ‘“Taxes” means all federal, state, provincial, territorial, county, municipal, local or foreign taxes, including but not limited to sales, use, license, excise, good and services, value added, stamp or transfer taxes, duties, imposts, levies, assessments, tariffs, fees, charges or withholdings of any nature whatsoever levied, imposed, assessed or collected by a taxation authority together with all interest, penalties, fines or other additional amounts imposed in respect thereof, but for greater certainty excludes any of the foregoing which are (i) based on gross or net income, (ii) franchise taxes, or (iii) property, personal property or rental taxes (collectively "Excluded Taxes").  Each party shall be responsible for any and all Excluded Taxes that it is liable for under applicable law. Notwithstanding anything else contained herein, all amounts payable by you pursuant to these Terms shall be free of withholding on account of any Taxes. If any Taxes are required to be withheld from any such amount payable by you under these Terms, you (A) shall pay an additional amount such that the net amount actually received by Alibaba.com, after such withholding, equals the full amount of the payment then due, (B) shall timely pay to the relevant taxation authority the full amount required to be withheld in accordance with applicable law, and (C) shall furnish Alibaba.com as soon as practicable (but in no event later than thirty (30) calendar days post payment to the relevant taxation authority) an official receipt evidencing payment of the withheld amount to the relevant taxation authority. “Taxation Authority” means any government, state, municipality or any local, provincial, state or other fiscal, customs, excise or taxing authority, body or official anywhere in the world with responsibility for, and competency to, impose, collect, audit, assess, administer or levy any Taxes or make any decision or ruling in respect of any Taxes.

12. LIMITATION OF LIABILITY

KEYWORD ADVERTISING IS PROVIDED “AS IS” AND AT YOUR OPTION AND RISK AND NONE OF ALIBABA.COM, ITS AFFILIATES OR RELATED COMPANIES MAKE ANY GUARANTEE OR REPRESENTATION IN CONNECTION WITH THE RESULTS OF KEYWORD ADVERTISING. TO THE FULLEST EXTENT PERMITTED BY LAW, ALIBABA.COM SHALL NOT BE LIABLE FOR ANY INDIRECT, CONSEQUENTIAL, INCIDENTIAL, SPECIAL OR PUNITIVE DAMAGES, INCLUDING WITHOUT LIMITATION DAMAGES FOR LOSS OF PROFITS OR REVENUES, BUSINESS INTERRUPTION, LOSS OF BUSINESS OPPORTUNITIES OR LOSS OF DATA, WHETHER IN CONTRACT, NEGLIGENCE, TORT OR OTHERWISE, ARISING FROM THE USE OR INABILITY TO YOUR USE OF THE SERVICES, OR THE DISCONTINUATION OF ANY OF THE SERVICES.

Where Alibaba.com is held accountable for assuming any liability under these Terms, you agree that the maximum liability amount shall be capped at RMB10,000 or its equivalent in the relevant transaction currency.

13. USE OF KEYWORD DATA

You acknowledge and authorise Alibaba.com to use, collect and disclose data in respect of keywords bidded by you, in accordance with Alibaba.com’s privacy policy. Such collection of data may include the automated retrieval and analysis of keywords bidded. Alibaba shall be entitled to save the information of all keywords bidded on its servers, and to use such keywords in lists such as “popular keywords”, “high conversion keywords” in the Keyword Advertising platform used by other users.

14. TERMINATION OF SERVICES

Alibaba.com shall be entitled to suspend or terminate the Keyword Advertising service immediately in the event of the following:

(i) breach of the Keyword Advertising Agreement or any material term or condition of these Terms, and fails to cure such breach within thirty (30) days after written notice;

(ii) keywords bidded are false or misleading in respect to the Product Information promoted;

(iii) illegal use of Keyword Advertising, or if there are any valid judicial orders or judgments against you in respect of your use of Keyword Advertising;

(iv) the content of Promoted Information that is displayed infringes the intellectual property rights of third parties;

(ii) you become the subject of a voluntary petition in bankruptcy or any voluntary proceeding relating to insolvency, receivership, liquidation, or composition for the benefit of creditors;

(iii) you become the subject of an involuntary petition in bankruptcy or any involuntary proceeding relating to insolvency, receivership, liquidation, or composition for the benefit of creditors, if such petition or proceeding is not dismissed within thirty (30) days of filing.

15. GENERAL RULES

(i) These Terms are governed by and construed in accordance with the laws of the Hong Kong Special Administrative Region (“Hong Kong”) without regard to any of its conflict of law provisions. You and Alibaba.com hereby agree to submit to the exclusive jurisdiction of the courts of Hong Kong for any disputes that arise out of your use of the Services.

(ii) Alibaba.com shall not be responsible for any failure or delay in its performance under these Terms due to causes beyond its reasonable control, including, but not limited to, system failure, war, and riot.

(iii) If any provision of these Terms is held to be unenforceable for any reason, such provision shall be adjusted rather than voided, if possible, in order to achieve the intent of the parties to the maximum extent possible.  In any event, all other provisions of these Terms shall be deemed valid and enforceable to the full extent possible

(iv) The relationship between the parties is that of independent contracting parties. Nothing in these Terms shall constitute or be deemed to constitute a relationship of joint venture, partnership, franchise or similar arrangement between the parties.

(v) If any provision of these Terms is held to be unenforceable for any reason, such provision shall be adjusted rather than voided, if possible, in order to achieve the intent of the parties to the maximum extent possible.  In any event, all other provisions of these Terms shall be deemed valid and enforceable to the full extent possible